OverviewAs generative AI continues to evolve, such as GPT-4, content creation is being reshaped through AI-driven content generation and automation. However, these advancements come with significant ethical concerns such as misinformation, fairness concerns, and security threats.A recent MIT Technology Review study in 2023, nearly four out of five

Opening Remarks In modern rapidly changing business world, staying ahead of the rivals is crucial. Market research has traditionally been a core approach for gaining a market edge, but the advent of Artificial Intelligence (AI) has revolutionized this field. Tools driven by AI are reshaping how companies collect, process, and act upon data about t

Introduction Social media marketing has evolved dramatically in recent years, shaped by shifts in technology, user behavior, and business needs. A major transformation in the advertising sphere is the rise of artificial intelligence (AI). AI’s capability to reshape social media marketing has captured the attention of organizations and marketers w